About us
Atrium Communications is a PR agency based in Seoul, Korea, where global vision meets storytelling mastery.
With deep insight into art, culture, and lifestyle, we help international brands craft strategies and narratives that resonate, inspire, and connect across borders.
Our team’s experience includes collaborations with prestigious names such as Phillips, Christie’s, and KIAF Seoul — and we continue to build stories that spark lasting connections and meaningful impact.
The team
Karen Jang
Directed local and global brand PR projects and marketing events
Planned and oversaw PR Service for Phillips Auction Korea 2023
Planned and executed media presentation and PR at Christie’s HK’s Korean exhibition 2022
Planned and oversaw Leeum IG account management 2021-2022
Executed Mentoring seminar at Seoul Fashion Week 2019
Seoul’s 10 Soul Milano Project Local Coordinator at Milan 2016
Executed COS Flagship store opening and media preview 2015
VIP guest experience (S. Menkes) at Seoul Fashion Week 2015
Meet the team
The team
Sowan Kim
Art
Kiaf SEOUL 2023
Light Room Seoul David Hockney exhibition
Phillips Auction Korea
Lifestyle
Merci ARKET HOME 29CM RAMUN Frette etc
Beauty
AMORE PACIFIC LILIKOS illi etc
ACQUA DI PARMA CREED TRUDON etc
The team
Sage Seo
Art
Kiaf SEOUL 2023
Phillips Auction Korea
Christie’s HK’s Korean exhibition
Museum SAN Ugo Rondinone Light Room Seoul David Hockney exhibition
Design
Seoul Design Foundation Korea Craft and Design Foundation
Lifestyle
Moleskine Fissler Frette
Portfolio
Testimonials
Atrium communications
"Atrium’s global experience and strate-
gic mindset left a strong impression.
They provided clear guidance on Korea’s media landscape, helping me grasp the key aspects of local PR and focus on what mattered most.
Thanks to their thorough planning and smooth coordination, everything ran seamlessly. I truly appreciated their professionalism and fantastic teamwork, and I’d be glad to work with them again"
- Fabien Pacory, VP, CCI France Chine
Sowan Kim
“Sowan is an outstanding PR partner who supports every step of the process, from planning to execution. Her deep media insight and fresh ideas from multiple angles consistently bring new inspiration.
With clear communication, attention to detail, and an open mindset, she keeps everything running smoothly. She's not only reliable and dedicated but also a true pleasure to work with.”
- Ah-young Baek, Art Journalist
Sage Seo
“Sage is a talented PR professional with a knack for crafting clear, polished content. Her press releases are concise, balanced, and effectively highlight key messages.
With a strong work ethic, a passion for art, and a positive attitude, she handles tight deadlines with ease. Her quick adaptability and strategic thinking make her a standout in the fast-paced media world.”
- Minhee Suh, former Korea Regional Director, Phillips Auction.
Media Relations
Media Campaign strategy
Message platform development
Strategic media outreach and placement
Media and blogger engagement
Media events
Media trips
Media training
Media monitoring
Media audit
Service
Media Relations
Media Campaign strategy
Message platform development
Strategic media outreach and placement
Media and blogger engagement
Media events
Media trips
Media training
Media monitoring
Media audit
